Reaching Diverse Customers Marketing Series  - The Gen-Y Age Group
Video On Demand

Reaching Diverse Customers Marketing Series - The Gen-Y Age Group


Average Rating:
  3   (0 comments)
Category:
Professional Development |  No-CE On Demand |  Professional Development - Agency Management
Speakers:
Kelly McDonald
Duration:
45 Minutes
License:
Access for 90 day(s) after purchase.


Description

Course Description:
This webcast is part of the IIABA Diversity Series:

  • Gen-Y age group

The future of your business depends on them: Reaching Gen-Y

How to market to the “I need it now” generation: Generation Y

Learn about what age group comprises Gen Y and how our new digital world and their desire to express their opinions to the world needs to factor into your marketing to this group.


Presenter:  Kelly McDonald 


Course Materials

Speakers

Kelly McDonald Related seminars and products: 8


Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.

McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine. 

As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.

 

Learn more about Kelly at www.mcdonaldmarketing.com


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