Reaching Diverse Customers Marketing Series  - Gen-X Age Group
Video On Demand

Reaching Diverse Customers Marketing Series - Gen-X Age Group


This program is not available for credit.

Average Rating:
  3   (0 comments)
Category:
Professional Development |  No-CE On Demand |  Professional Development - Agency Management
Speakers :
Kelly McDonald
Duration:
45 Minutes
License:
Access for 90 day(s) after purchase.


Description

Course Description:


This webcast is part of the IIABA Diversity Series:

  • Gen-X age group

Independent, Responsible & Self-Reliant. Marketing to Generation X

Marketing to Independent Minded Generation X’ers

Learn more about this group sandwiched between the Boomers and the Ys.  Find out how humor factors into reaching them and why value and pricing are important considerations for them.  


Presenter:  Kelly McDonald

 




Course Materials

Speakers

Kelly McDonald Related seminars and products: 8


Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.

McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine. 

As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.

 

Learn more about Kelly at www.mcdonaldmarketing.com


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